Individual Report Outline
Written on 1:01 AM by Sarah
I. Introduction
A. What is organic
B. History
C. Purpose of the report/thesis
II. Customer Insights
A. Why do customers buy organic
1. 2002 UK article
B. What are the perceived benefits by consumers
C. What is the real value behind being healthy
III. Customer Experiences
A. What do consumers want from organic products
B. Case Study: General Mills
IV. Conclusion
Sarah - What happened? This was supposed to be a fairly extensive outline. Honestly, there is not enough for me to comment on here. Let me know if you want to talk later about this.